Meditation
Jul 19, 2026

From August 12: new obligation applies to all supermarket customers

Millions of Dutch customers could be affected when a new obligation comes into effect in supermarkets starting August 12.

A notable change is on the horizon in European supermarkets. From August 12, new rules will come into effect that could affect millions of consumers.

In the near future, customers may start seeing increasingly clear changes on supermarket shelves and in online stores, as manufacturers must adapt to a range of new requirements.

Behind the changes stands the European Union, which wants to tackle a growing problem. According to the European Commission, every EU citizen produces an average of nearly 190 kilos of a certain type of waste per year. Without additional measures, there are fears in Brussels that this amount will only increase further in the coming years.

With the introduction of the European Packaging and Packaging Waste Regulation, better known as the PPWR, and the Dutch Packaging Implementation Act, the requirements for manufacturers, supermarkets, and online retailers are changing drastically.

The goal is, among other things, to reduce the amount of packaging waste, improve recycling, and limit the use of harmful substances in packaging.

One of the most notable changes takes effect on August 12. From that moment on, packaging must in principle be as small and light as possible.

This means that manufacturers are no longer allowed to use unnecessarily large packaging. As a result, a large box containing a relatively small product could be seen on shelves less and less frequently.

Goal to reduce packaging waste

With this, the EU aims, among other things, to put an end to so-called ‘air packaging’, where products are sold in boxes or bags that are far too large. Furthermore, from 2030, a maximum empty space of 50 percent applies to transport and shipping packaging.

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